.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, once adapted to running into billions in venture capital each year, have brought up nearly $360 thousand until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That slowdown is because of market saturation, increased regulatory tensions, and financial uncertainties.ADWEEK spoke with five VCs who continue to invest in adtech firms, in spite of these problems, regarding what they are actually trying to find and what they steer clear of. Possibly unsurprisingly, these investors are targeting chances in privacy-focused technologies and also industry-specific areas including connected TV.