.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has onboarded Indian cricketer KL Rahul as a brand name ambassador and also a capitalist in the company, it shared with ETRetail.Without disclosing the exact portion of concern the cricketer has taken, the company mentioned it is actually a substantial and critical investment.This collaboration aims to utilize KL’s enormous level of popularity, especially among young people and physical fitness lovers, to extend Boldfit’s dip untapped markets and also demographics throughout India.Sharing regarding the company’s growth plannings, Pallav Bihani, owner and also chief executive officer of the company said, “We are going all-in on growing our activewear and also footwear categories, which are actually set to redefine the fitness market. These sectors are our future growth motors.” Currently, physical fitness as well as yoga exercise add-ons drive most of Boldfit’s purchases, Bihani shared.In the fiscal year 2022-23, the D2C label accomplished a profits of Rs 73 crore. Along with calculated projects and also this collaboration, the company intends to reach a profits of Rs 500 crore by FY26.
Founded in 2018, it currently provides over 1 crore customers annually and aims to expand this grasp to 5 crore through this collaboration. Also, it is improving its source establishment facilities to ensure rapid delivery and steady item availability.Looking forward, the D2C start-up expects a surge in on-line website traffic, social media sites involvement, and also much higher sales throughout our crown jewel categories. Published On Aug 1, 2024 at 10:46 PM IST.
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